Post by nojime4575 on Feb 15, 2024 2:33:01 GMT -5
During a visit to a bookstore in my city, I came across a book entitled “ The 1-Page Marketing Plan ”. I immediately thought, “How can a marketing plan only take up one page?” and, intrigued, I purchased it. The book explains in an exhaustive and concrete way a rare concentration of marketing techniques . According to Allan Dib , entrepreneur, marketer and technology expert, as well as author of this book, marketing is the strategy to make ourselves known to the segment of the market we are targeting and to induce it to trust us, so as to convert them into customers.
The first step to take is to acquire customers through the correct marketing strategy and adapt it to your company. Small companies often copy the strategies of multinationals; this is a big mistake first Morocco Phone Number List of all because the program of large companies is different from that of small ones and also large companies have a larger budget available to invest in activities of this type. The strategy of large companies is based more than anything on mass marketing aimed at reminding the customer of the products and services offered, however this strategy would not work for a start-up or a small company.
The best type of marketing for this type of business is direct response marketing which pushes the potential customer to action and has the following characteristics: It is traceable; It is measurable; Use convincing messages; It is aimed at a specific audience; Proposes a specific offer; It requires an immediate response and incorporates lead (potential customer) tracking. But let's talk about the “One Page Marketing” strategy. It is divided into three phases: the before phase , the during phase and the after phase . The "before" phase The " before " phase has to do with prospects ,potentially interested customers:
The first step to take is to acquire customers through the correct marketing strategy and adapt it to your company. Small companies often copy the strategies of multinationals; this is a big mistake first Morocco Phone Number List of all because the program of large companies is different from that of small ones and also large companies have a larger budget available to invest in activities of this type. The strategy of large companies is based more than anything on mass marketing aimed at reminding the customer of the products and services offered, however this strategy would not work for a start-up or a small company.
The best type of marketing for this type of business is direct response marketing which pushes the potential customer to action and has the following characteristics: It is traceable; It is measurable; Use convincing messages; It is aimed at a specific audience; Proposes a specific offer; It requires an immediate response and incorporates lead (potential customer) tracking. But let's talk about the “One Page Marketing” strategy. It is divided into three phases: the before phase , the during phase and the after phase . The "before" phase The " before " phase has to do with prospects ,potentially interested customers: