Post by nojime4575 on Feb 15, 2024 2:06:28 GMT -5
Is Cause Related Marketing ( CRM ) which arises from the partnership between a profit oriented company and a non-profit organization and has the aim of promoting an image, product or service. Both parties benefit from this operation, both economically and in terms of image and reputation. The first Cause Related Marketing campaign dates back to 1983 when American Express financed the restoration of the Statue of Liberty. The project involved donating a penny for every credit card transaction and a dollar for every new credit card issued.
The initiative resulted in $1.7 million for the Ellis Foundation to restore the Statue of Liberty. Both American Express and the Ellis Foundation saw significant increases in brand awareness . In Italy, however, the Venezuela Phone Number List first CRM campaign was that of Procter & Gamble which chose Dash as a product to be linked to social initiatives since it was and is a very widespread brand that enjoys high trust among all Italian families. Thus was born “ Dash Missione Bontà ” with which various social initiatives were born both in Italy and in developing countries.
For example, in Africa several projects were launched whose aim was to raise funds for the construction of a village, the provision of water and health care, and the training of teachers for primary schools. Cause Related Marketing today One of the best-known and most awarded case studies was the one that the Paris communications agency BETC developed for Lacoste with the aim of supporting the cause of safeguarding endangered animals. Lacoste created several polo shirts in which the iconic crocodile symbol of the brand was replaced by other animals in danger of extinction: the number of items of the individual polo shirts was proportional to the number of animals still alive.
The initiative resulted in $1.7 million for the Ellis Foundation to restore the Statue of Liberty. Both American Express and the Ellis Foundation saw significant increases in brand awareness . In Italy, however, the Venezuela Phone Number List first CRM campaign was that of Procter & Gamble which chose Dash as a product to be linked to social initiatives since it was and is a very widespread brand that enjoys high trust among all Italian families. Thus was born “ Dash Missione Bontà ” with which various social initiatives were born both in Italy and in developing countries.
For example, in Africa several projects were launched whose aim was to raise funds for the construction of a village, the provision of water and health care, and the training of teachers for primary schools. Cause Related Marketing today One of the best-known and most awarded case studies was the one that the Paris communications agency BETC developed for Lacoste with the aim of supporting the cause of safeguarding endangered animals. Lacoste created several polo shirts in which the iconic crocodile symbol of the brand was replaced by other animals in danger of extinction: the number of items of the individual polo shirts was proportional to the number of animals still alive.