Post by rakib1 on Feb 15, 2024 1:54:26 GMT -5
The calculation was also that we would “wake up” those who could still be awakened; this was our last hope. What should have been done: Send a letter not with an ultimatum (“Read, or I will delete you”), but with a question: “Perhaps you are not interested in our letters? Why?". As a result, we kept or unsubscribed those who asked for it, and deleted the rest, as promised. the lesson we learned from our own experience. Add a step-by-step plan for working with “dormant” and “dead” subscribers to your email marketing strategy. Think about what result you want to get from reactivation, and tie each step to it. Check the logic - is the letter correct, have you built the database of “sleepers” correctly and is it worth coming up with something creative or is it better to simply ask why subscribers don’t read the letters? Write down the steps in the calendar and set reminders, then you will not forget to “wake up” your subscribers.
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